Emily Blunt, the British actress known for her role in "The Devil Wears Prada," has been selected to represent Yves Saint Laurent's famous Opium perfume.

On why the company chose Blunt, YSL President Renaud de Lesquen says, “over and above her beauty and elegance, we were impressed by the career and artistic options.”

Fragrance ads featuring Blunt in the new campaign will launch in October.