BareMinerals has just announced a collaboration with Virgin Atlantic, yes the UK airline brand.  How do the two go hand in hand? It's fascinating really.  New lip color, Pretty Amazing Lipcolor in Upper Class Red was 'inspired' by the airline's redesigned upper class cabin.

“Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” noted Rebecca Creer, senior spas and grooming manager at Virgin Atlantic Airways. “With the launch of Upper Class Red, one of Virgin Atlantic’s most iconic attributes is finally being made available to passengers. Meaning one swipe of this color is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”

How are they promoting it?

All of the Upper Class female cabin crew will be wearing the shade onboard the new Upper Class Cabin, which will launch this spring on the A330 flight from London to New York.

Are you ready for take off for this new striking collaboration and pretty amazing lipcolor? WE ARE!

The lip color will only be sold at the Virgin Atlantic Clubhouse spa at Heathrow, Gatwock and NY's JFK airport.  Also, passengers who want to purchase the lip stick can do so on Virgin Atlantic flights through the airlines inflight shopping guide. Talk about exclusive!