Rochas has an exciting, new fragrance set to launch in May.  This fresh fragrance is entirely new, but "on the other hand, it really connects back to the core heritage of the brand,” explained Bill Brace, vice president of Procter & Gamble Prestige who owns Rochas.

The scent brings a modern, contemporary twist with notes including Sichuan pepper, mandarin, pineapple, mango, white flowers, bergamot, and musk.

The inspiration for Les Cascades is "really a Parisian fountain in the summer,” said Brace. The inspiration shines through in the fragrances ad campaign, which portrays socialite Olivia Palermo by a fountain outside of Paris' Palais Royal.  The print ad was shot by Camilla Akrans and the video campaign, which will run on TV and the internet, was produced by none other than Dimitri Karakatsanis.