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Givenchy and Neiman Marcus team Up for Fragrance Launch

It's been a year since Parfums Givenchy launched Dahlia Noir at Neiman Marcus; the two have now decided to team up again to introduce Givenchy's Eaudemoiselle on August 5th.
The musky fragrance made it's debut internationally in 2010 but was only distributed to major European markets and the Middle East. On the day of August 5th however, they will introduce this scent in all 42 doors and online of Neiman Marcus.  
The Vice President and Divisional Merchandise Manager of Cosmetics and Fragrance at Neiman Marcus told WWD, “We love Givenchy — the designer, the classic brand — and the fragrance is exquisite,” said Hazel Wyatt, Neiman’s vice president and divisional merchandise manager of cosmetics and fragrance. “We are marketing it in every vehicle we have: The Book, NM Direct, the Christmas Book, the Beauty Event [gift] bag and the holiday Scent Event bag, and a lot of exposure in the stores.”
Will you step foot or head online to Neiman Marcus to get and check out Eaudemoiselle de Givenchy?

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