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Nest to Unveil First Fine Fragrance Collection
More known for candles and home fragrances, Nest fragrances is evolving and adding to their brand to become a business that is a "luxury fragrance and lifestyle brand".
“[Nest] is in the early stages of blooming,” said Laura Slatkin, founder and chief executive officer of the brand. “We’ve been gaining a lot of momentum and now is the time to let the brand break out.”
The Nest Fine Fragrance collection includes three scents: Amazon Lily, a blend of lilies, Brazilian lime, tangerine, bergamot and driftwood; Midnight Fleur, infused with exotic woods, patchouli, black amber, night-blooming jasmine and vanilla orchid, and Passiflora, which features passion flower, hyacinth, lily of the valley and an “overdose of green notes,” said Slatkin of her personal favorite in the range. “It’s an overwhelming sense of different florals. It’s like you are walking into a flower shop.”
For Slatkin, this is just the beginning. “I launched Nest in September 2009 during an extremely tough and volatile economic climate, and we were a big hit right out of the gate,” she said. “We are poised for tremendous growth in the next several years and we’re just getting started.”
Photo: George Chinsee, Nest Fragrances