Roman Coppola, Raquel Zimmermann

Chloé announced the launch of its new women's fragrance -- love, chloe -- in Paris this week at the famous Apicius restaurant.

Created by Hannah MacGibbon, love, chloe is "radiant, generous, feminine, understated chic." The fragrance will be available in perfumeries throughout Europe in September.

The event drew a whirlwind of guests, including a smathering of celebrities and journalists.

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