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Macho, macho man ... Bruce Willis fragrance out Thursday

Bruce Willis' signature fragrance collection will hit the market Thursday. The collection includes an eau de parfum, hair and body was, deodorant spray and aftershave.

Willis worked with German seller LR Health & Beauty Systems to create the fragrance, which is said to be an offshoot of his masculine image oncreen. Gray in color, the scent includes grapefruit, pepper and vetiver.

“The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun,” Willis stated at a recent press conference. “The products stand for individuality, uniqueness and sustainability. That’s what convinced me and what unites me with LR.”
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