You might feel a pang of guilt looking at the new Gucci Guilty fragrance ads. Shots of an intertwined Chris Evans and Evan Rachel Wood ooze sex appeal all over the page, er, screen. Gucci launched Guilty for men and women this year, but the ads for the men's fragrance were just released depicting a sultry yet masculine Evans looking steamy with a chest full of hair.



Gucci Guilty cologne for men is a light fragrance that opens with bursts of lemon and lavender before revealing a heart of orange. At its base is cedarwood and patchouli. Gucci Guilty perfume for women is a dark, rich scent with notes of mandarin, pink pepper, peach, lilac, geranium, amber and patchouli.

The ad, created by "Batman" author Frank Miller is more pop-culture glam, less usual glitz than you'd expect from the fashion house. It of course stars Evan Rachel Wood and Chris Evans, and is set to a Depeche Mode cover by Friendly Fires.

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