CrowdGather, a creator of Internet forums, is putting the marketing power of social media to the test by launching, selling and marketing its new (and only) fragrance strictly on social media platforms. The company is launching Erox, its "made for social media" unisex fragrance, to the online masses sometime around Labor Day. (Photo courtesy of Otodo)

Erox is made using synthetic human pheromones, which are known for their sexual power. The advertisement promises that Erox will inspire "arousal, excitement, social warmth and friendliness in both female and male users." 

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