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Chloe taps Imogen Poots to front fragrance line
Chloe has tapped Imogen Poots as the new face of Chloe perfume. The actress will represent the design house with Camille Rowe Pourcheresse, the French model and actress.
This is Poots' debut as the face of a luxury brand. The actress starred in "V For Vendetta" and "Solitary Man," and will soon star in the new Chloe campaign ad, which will launch this September.
"I'm really proud to participate in this wonderful project," said Poots in a statement. Why two women to represent Chloe perfume? "They both embody the Chloé woman in their own way," clarifies Françoise Mariez, senior vice president at Coty Prestige.
This is Poots' debut as the face of a luxury brand. The actress starred in "V For Vendetta" and "Solitary Man," and will soon star in the new Chloe campaign ad, which will launch this September.
"I'm really proud to participate in this wonderful project," said Poots in a statement. Why two women to represent Chloe perfume? "They both embody the Chloé woman in their own way," clarifies Françoise Mariez, senior vice president at Coty Prestige.