Fragrance launches are getting more and more interactive these days. Case in point: Rihanna's web site for her debut fragrance, Reb'l Fleur. The site directs you down two different paths, depending on which one you choose; either "Reb'l" or "Fleur." You can even share this information on Facebook. The site is completely interactive and can be played backward, forward, fast or slow; it's all up to you. 

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