When you hear the name Carolina Herrera, you don't often think young and hip. Fashionable, of course. Daring, well, not so much. Turns out, however, the fashion icon's newest fragrance line, 212 VIP - Are you on the list? is targeted directly at the younger generation rather than the designer's traditional Upper East Side following.

Press materials say the women's fragrance is "inspired by New York's young creative people." The official Web site calls 212, "young, trendy, cosmopolitan." It doesn't get any more direct than that.

212 VIP's notes include rum, passion fruit, gardenia, musk, vanilla and tonka bean. Will they stand up to the test? We'll see. Fragrance due out in September.