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Cavalli inks fragrance deal with Coty
Britney Spears introduces 9th fragrance
Britney Spears is back with a new fragrance. Her ninth scent, Radiance, is slated for release in September. The pop star's fragrance line has been hugely popular, with fragrances like Believe, Fantasy and Curious. Reports say the scent, which is housed in a colorful rhinestone-laden bottle, will combine hints of wild berries and petals.
Minimize scarring
Jennifer Aniston appears topless in fragrance ads
Faith Hill adds True to her fragrance line
True is a fresh, fruity scent with bursts of citrus and floral. It's "inspired by casual sensuality femininity," giving it a fun, flirty sexiness.
The Faith Hill website includes a video about True, in addition to sound clips that capture Hill's "True" moments.
Juicy Couture launching groovy new scent this fall
Apply your lotion the right way
In order to maximize the effectiveness of your skincare products, it's important to learn how to apply them. The way you apply lotion makes all the difference when it comes to absorption of the lotion's active ingredients.
A good rule of thumb is to apply lotion directly following a warm shower or bath. It's a proven fact that moisture locks in the lotion faster than if you apply it to dry skin. The moisture helps to dissolve the active ingredients, which are then absorbed easier. It's also important that you don't scrub yourself dry with a towel; pat yourself down and then apply the lotion.
Don't apply lotion to cold skin. If necessary, pat yourself down with a damp, warm cloth.
Start at your ankles and apply the lotion in an upward motion. It's always important to stroke toward the heart to help stimulate circulation.
When you apply your lotion, be mindful not to rub your skin, which can stretch it out. It is recommended that you use your middle finger and use quick, but firm strokes.
Chanel to launch new men's fragrance
The world of men's fragrance is about to change -- if Chanel has anything to do with it. The powerhouse brand is rolling out Bleu de Chanel this fall, its first men's fragrance since 2004, in an effort to establish a dominant foothold in the market.
Chanel Fragrance and Beaute president Andrea d'Avack said, "Our objective for Bleu de Chanel is to enter the top five in men’s fragrances in 2011,” according to a report by WWD. Blue de Chanel will be a "woody aromatic," something a little different for Chanel as well as current industry trends.
According to reports, Chanel partnered with film director Martin Scorsese to create an advertising film for the new fragrance. "The film is an instant classic but also very modern and perfectly aligned with the image that Chanel wanted to convey with Bleu," d'Avack told WWD.
Just in time for 'Get Out of the Doghouse Day'
Old Spice front man and phenom Jesse Coleman is in "deep doo-doo" with his wife. Which aftershave will get him out of the doghouse? It won't matter on "National Get Out of the Doghouse Day," which is Monday, July 19.