Chaos ensues at Justin Bieber's fragrance launch
In an effort to protect Justin Bieber from a potential tween mob scene at New York's flagship Macy's store on Thursday, a security guard hopped a baricade and threw the pop star to the ground, according to witnesses at the event. Before realizing the man was in fact a security guard for Bieber, the police issued him a summons for disorderly conduct. The police deny that Bieber was ever touched, according to a story in USA Today. Either way, Bieber was unharmed during the incident.
Justin Bieber officially launches Someday fragrance in NY
![Justin Bieber Someday](/sites/default/files/images/Industry%20News/justn_bieber.jpg)
Mercedes Benz rolling out fragrance line
Mercedes Benz has signed a licensing agreement with the INCC Group to develop and launch a fragrance line. Mercedes is no stranger to the fashion world, although this will mark the luxury automotive line's foray into fragrance. We expect nothing less than class and style.
Britney Spears is back with Cosmic Radiance
JLo isn't the only one back with a new album and fragrance (see previous news post). It was recently announced by MoodieReport that Britney Spears is launching a new scent in August. The pop star, who has successfully rebounded from a downward spiral a few years ago, is back ... with a new album and a new fragrance - Cosmic Radiance.
Jennifer Lopez launching new fragrance on HSN
Jennifer Lopez is on fire these days. In addition to her role as "American Idol" judge, she released a new chart-topping song, "On the Floor," and now is set to launch her 17th JLo fragrance -- Love and Light!
Lopez will launch her fragrance on the Home Shopping Network on July 2. The pop diva will be fielding the calls herself. Love and Light will only be available on HSN until early fall.
Lopez will launch her fragrance on the Home Shopping Network on July 2. The pop diva will be fielding the calls herself. Love and Light will only be available on HSN until early fall.
Diesel is launching Loverdose, a fragrance with passion
![Diesel Loverdose fragrance](/sites/default/files/images/Industry%20News/diesel-loverdose.jpg)
Say what? The fragrance is an aphrodisiac that is supposed to heighten sexual arousal.
Men's fragrance inspired by Iceland volcano eruption
Icelandic designer Sigrun Lilja Gudjonsdottir said she is launching a men's fragrance inspired by the recent volcanic eruption in Iceland. The designer launched EFJ Eyjafjallajoekull perfume for women in 2010, following the April eruption of the Eyjafjoell volcano.
The women's version of the fragrance is made of melt water that pooled on a glacier that sits atop the volcano. The men's version, VJK Vatnajoekull, will also contain glacial melt water, according to AFP, and will be "very masculine."
The women's version of the fragrance is made of melt water that pooled on a glacier that sits atop the volcano. The men's version, VJK Vatnajoekull, will also contain glacial melt water, according to AFP, and will be "very masculine."
Chloe taps Imogen Poots to front fragrance line
![Imogen Poots](/sites/default/files/images/Industry%20News/imogen_poots.jpg)
This is Poots' debut as the face of a luxury brand. The actress starred in "V For Vendetta" and "Solitary Man," and will soon star in the new Chloe campaign ad, which will launch this September.
Leighton Meester in Vera Wang Lovestruck commercial
The commercial for Vera Wang's Lovestruck perfume is out, starring Leighton Meester. Check it out here.
Heidi Klum launching signature scent this fall
![Heidi Klum](/sites/default/files/images/Industry%20News/heidi_klum.jpg)
"I get dressed a lot for my husband. A lot of times he'd say, 'You're beautiful. You shine.' It's a very beautiful word, a positive word," Klum told Allure. (Getty Images)